Design Process


The process begins with a questionnaire. Your answers help me understand your business as it stands today, as well as the opportunities and challenges that lie ahead. After this I carry out online research, ask follow-up questions and collect visual reference material. The results are collected in a design strategy report which we discuss before moving forward.


I explore logo, type and color directions- moving from rough pencil sketches through to high-resolution mock-ups. The strongest design concepts are collected in a presentation. Each element is explained in detail and shown in real-world use. We discuss the options together and your feedback helps to refine the solution.


Once the final draft of your brand identity is approved all of the elements are collected in your Identity-Kit. This kit contains your new logo system, type specifications, print and digital color codes as well as guidelines to help designers, developers and marketers use your brand identity in a consistent and effective way.

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