Databox

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Databox manages confidential business documents for clients in six cities across China. The company changed it’s name in 2012 and I developed a new brand identity which was implemented across the organisation to mark this new chapter.

Overview

Databox needed to transition from their old name (OSG) with minimal disruption to their existing customers. The new identity employs a new set of design cues to create a distinctive look- but communicates the same core values of the business- secure, efficient, trustworthy.

Wordmark

The new wordmark is created from custom lettering based on geometric shapes. The angled letters create a sharp and rational impression and contrasting colors visually separate the words without using a space. The logo was registered as a trademark and privately announced to existing clients before being officially rolled out.

Symbol

The box symbol references the archive boxes used to store documents. It was created from hexagons- continuing the geometric theme. The graphic is rendered in a flat form which can be easily reproduced on signage, packaging and collateral.

Logo System

The logo can be aligned horizontally or vertically.

Color

An orange accent color helps differentiate Databox from OSG (as well as competitors) and grey tones are used to provide contrast.

Type

The primary font- Helvetica- is synonymous with modernity and has a clean, crisp appearance. Layouts emphasise clarity and are structured on grids to create an ordered impression.

Icons

This custom icon set was designed to help onboard new customers and explain key processes such as- document collection, tagging, indexing and storage. The icons were reduced to simple shapes in a single color to aid comprehension and visually connect with the logo.

Collateral

  • Logo System
  • Identity Kit
  • Stationery
  • Packaging
  • Signage
  • Uniforms
Florian von Oppenheim
Databox CEO

Identity Kit led the creative and implementation work on our company’s new brand concept and positioning, name, logo, website, as well as developing all the collateral from enormous warehouse signage to pens and brochures. Shane’s after-sales service was professional and critically important in the first year of our company’s name change.

Credits

Photography / Courtesy of Databox

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