CHG is an innovative hotel development and management company with hotel, resort and nightlife projects opening in cities across Asia and the US. I worked with CHG to develop a brand identity for their flagship hotel brand- Cachet.
The Cachet wordmark is based on Optima- an elegant font with clean lines and classical proportions. The letter-spacing was carefully adjusted to anchor the text and create balance.
The pattern is created using the outer ring of the Cachet symbol. The pattern appears in the hotel marketing materials and also in details of the interior design scheme.
- Logo System
- Brand Identity
It has been an inspirational experience working with Shane on the Cachet brand identity. Our guests and partners love the design and we were impressed with both his creativity and professional execution. Shane is a strong partner and is 100% engaged in every project.
Photos / Courtesy of Cachet Hotel Group