Alla-Torre is a chain of Italian casual-dining restaurants in Shanghai. The owners expanded the business and introduced a refreshed brand identity system alongside their new menu, interior design and locations.
The original logo was based on a handwritten script which was difficult to read and reproduce on signage and marketing collateral. The new Alla-Torre logo is custom designed with clarity and flexibility in mind.
The new logo is inspired by art-deco period lettering. This style was widely used on products, advertising and shop signage across Italy. The geometric shapes of the letters are legible at large and small sizes and can be easily rendered using processes like screen-printing, embossing and embroidery.
Many Italian restaurants use the familiar- green, white and red of the Italian flag. The new Alla-Torre identity uses an expanded palette inspired by bright pop-art colors which contrast with the black and white interior of the restaurant.
- Logo System
- Brand Identity